GreenPath Logistics
Inc.
GreenPath Logistics, headquartered in Dallas, Texas, is not just a transportation company; it's a forward-thinking logistics provider that champions sustainability. Founded in 2019, GPL is committed to environmentally conscious solutions in the logistics sector.
The goal was to create a logo and brand identity that reflected GPL's commitment to excellent logistics and environmental sustainability.
Objective: To create a visual representation that reflected GPL's ideals of trustworthiness, environmental responsibility, and creative logistics solutions
Process: Building on my 10 years of design expertise, We began with the notion that best captured the spirit of GPL. We wanted to combine pictures that represented their primary activities—logistics and environmental care. The project required multiple revisions to get a business but eco-friendly look
Solution: The resulting logo incorporates a stylized road and leaf motif that blends seamlessly into the shape of a truck, representing GreenPath Logistics' journey to greener solutions. The color neon green was chosen for its universal association with the environment, and it was paired with a bold blue to represent professionalism and reliability. The logo is versatile, adaptable to various media, and easily recognizable.
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Project - GreenPath Logistics Brand Identity
Category - Logistics/Rental
Services - Trucking, Renting, Logistics Currier
Services - Trucking, Renting, Logistics Currier
Author:
